Customer retention strategies are seen everywhere in the marketing field. But, to use greeting cards is not very used for a lot of entrepreneurs. To gain some clients is not the same as maintaining it. It is like a relationship: always growing and growing. If you want something from your clients, why not to give them something? The best way to do it without spending a lot of money is to use greeting cards.
How businesses can use greeting cards as a customer retention strategy
Every business has different goals, thoughts, feelings, etc. You want to say something to your client: how much important it is for your purposes. It is important that you know well who are you as a brand in order to transmit the right information to the right clients.
You can do this with publicity that everybody is going to see. But, to say it directly to your clients is not the same as scream it out loud. When you send greeting cards to your clients, they will feel a close relationship with you, and you are going to increase positivity some indicators and you will also be making your client happier.
Return on investment
You don’t have to spend a lot of money in order to create a great greeting card that clearly says “I’m a business and you are an important client for me”. I mean, you can invest money for the creation, but you will be spending way less than paying for massive publicity. And, the result will not be as massive as the other idea, but it will last longer than the other idea. People are going to be buying you for a long time and that will be a return on your investment. You will be using a very cheap customer retention strategy.
As they see they are seen by you, they will be more satisfied. In this order, they will know you as a brand that cared about her or him. This is important because more than a client you will be creating a bond that will last as long as you keep maintaining this customer happy.
It is not the same as when a person just sees a product and forgets about it as when a person buys the product. When the person sees your product, she or he will remember that greeting card that you sent her or him and it will probably respond to this (purchase the product).